History

We rolled the dice…BasicGrey assertively entered the papercrafting scene in the summer of 2004, introducing a unique collection, something never-before-seen in the marketplace. That gamble paid off as new buzz words like “aged and confused” and “distressed” passed from talkative lips to eager ears around the show floor. BasicGrey returned to Utah with editor’s choice awards in five industry magazines and three times the expected orders, rapidly launching this home-based business into unfamiliar territory. Forward thinking and a strategic business plan, along with creative flow, prevailed as orders shipped within weeks.

Revolution to Evolution… BasicGrey has become one of the leading design companies in the U.S., growing from an “in the basement” office to a mega-fulfillment house, expanding from paper to fabrics and more and winning award after award from major magazines and local venues.

Dismiss the norm… BasicGrey disregards all conventional standards of design because we love Art. Color. Beauty. We merge all three with outstanding illustration, superior pattern work and a revolutionary distressing technique that adorns every design we create. The result? Eclectic, progressive design that have rocked the industries we’ve touched since 2004.

We’ll never be basic… We wouldn’t have it any other way. We blend pure inspiration with innovation hoping our customers find significance in the uniqueness we strive for. We’re proud to be a trend-setter. We’re proud to be…BasicGrey.